THE BUSINESS METHODOLOGY FOR 21ST-CENTURY ULTRAPERFORMANCE
BECAUSE 95% OF TODAY’S ORGANIZATIONS ARE NOT!
The BECOME® Institute is a scientific research institute studying how leaders and their organizations think, behave and work. We make that knowledge available to enterprises, foundations, NGOs and the people within them.
Our research reveals that enterprises focused on actualizing their intrinsic potential as value for the world generate radically more financial value for themselves than those focused on obtaining it. The same intrinsic way of thinking and working improves people’s well-being and fulfillment and contributes to the health of our natural world.
Our deepest purpose is to help transform our economies and societies through this understanding.
IMPLEMENTING THE BECOME® METHODOLOGY IN YOUR ORGANIZATION
Over the past 25 years, BECOME® Institute has conducted scientific research into the behavior of businesses and other organizations, with a particular focus on intrinsically driven enterprises that achieve the ultraperformance described in the slides above. We have studied, modeled and structured their business thinking, behavior, logic and architecture, and translated our findings into the BECOME® Methodology for running an enterprise in the 21st century.
Our research identifies a fundamental difference between this approach and the extrinsic way of thinking and working still used by 95% of businesses and organizations worldwide. That conventional approach is becoming increasingly ineffective, yet very few leaders recognize the extent of this change.
As this way of thinking and working loses its effectiveness, achieving optimal financial returns becomes increasingly difficult. Recurring problems consume substantial amounts of time and money. The BECOME® Methodology addresses the underlying business thinking, behavior, logic and architecture through which these problems recur, and enables organizations to develop toward ultraperformance.
A BECOME® Program guides your organization through one integrated transformation: from extrinsic to intrinsic business thinking, behavior, logic and architecture. Together, these form the foundation for ultraperformance. A Leadership Coalition from your own organization leads the transformation, facilitated by a certified BECOME® Practitioner. Workshops, practical assignments, training and continuing support embed this transformation in everyday decisions, actions and ways of working.
BECOME® ACADEMY
BECOME® Academy offers an introductory study followed by four consecutive programs through which leaders, teams and consultants can learn the BECOME® Ontology, the BECOME® Framework and the BECOME® Program and develop their practical expertise.
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BECOME® STUDIO
BECOME® Studio develops the books, journals, digital applications and other products that make BECOME® understandable, usable and executable in daily practice. Buying materials does not itself grant professional delivery rights or permission to reproduce or rebrand canvases.
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BECOME® ALLIANCE
BECOME® Alliance brings together entrepreneurial BECOME® Practices worldwide within one integrated organization. We guide organizations through complete BECOME® Programs that change the underlying business thinking, behavior, logic and architecture of the enterprise — structurally resolving, in one integrated move, most of the problems organizations normally try to solve one by one.
Explore AllianceWhat users say
"Something unexpected happened when we began optimizing our business using the BECOME® Framework through a BECOME® Program. We had expected our customer satisfaction rate and revenue to go up, but we also thought we would have to spend more money to achieve that. Our ratings did go up, but operating expenses actually decreased. And there were more unexpected changes: profit and employee motivation went through the roof, product innovation accelerated and absenteeism went down. We have never seen changes like that!"
Johan Buigholt
Strategy Officer Univé Insurance
"We did a three-year BECOME® Program under the guidance of a renowned BECOME® Practitioner, transforming from a typical industrial potato products manufacturer to a true purpose- and value-driven brand, offering elegantly simple potato enjoyment. An incredible achievement that proves the tremendous power of the BECOME® Framework and Program."
Lorenzo Gardelli
Vice-President Product Studio Lamb Weston
"In the old days we used to hire traditional consultants or other specialists when we had a problem that needed to be fixed. The Become Institute approach works differently. It takes advantage of the knowledge and expertise present in the company and channels that to optimize the business. In this way, you as an enterprise become your own consultancy. It is a unique, systematic and highly effective approach that I truly recommend."
Gaby Vreeken
Marketing Director Bayer Consumer Care
BY SCIENTIST, AUTHOR AND BECOME® INSTITUTE CO-FOUNDER ERIC BARTELS
English · Telogeny Trilogy · Book One
What if the greatest obstacle to your company’s future is the thinking that once made it successful?
In Welcome To The New Economy, Eric Bartels explores why the industrial business logic of the twentieth century is losing its relevance — and why some enterprises are already operating by fundamentally different principles.
Drawing on decades of research into leaders and organisations, he connects the rise of AI, changing human motivations and the emergence of a new economy to a question every business leader must confront: what does this mean for the company we are building?
Discover the wider research and thinking behind BECOME® — and a different perspective on what your enterprise could become.
Press & Media
De Telegraaf
A full-page interview with Eric Bartels in the Netherlands' largest newspaper to mark the 2026 launch of his book 'Welcome To The New Economy'.
ManagementSite
An in-depth review of 'Welcome To The New Economy' by Eric Bartels was published in April 2026 in the widely read Dutch business magazine ManagementSite.
Het Financieele Dagblad
An interview with Eric Bartels about his career as internet pioneer in 'Het Financieele Dagblad', the Netherlands' leading business newspaper.
More interviews, reviews and publications are available in our press room.
All press & media
