BECOME®THE BUSINESS METHODOLOGY OF ULTRAPERFORMERSTHE BUSINESS METHODOLOGY OF ULTRAPERFORMERS

TERMS OF USE

The terms and conditions that apply to the use of this website and the services of BECOME® Institute.

These terms of use govern your access to and use of the BECOME® Institute website. By using this website, you accept these terms. Last updated: 21 October 2026.

1. Intellectual property

Protected texts, visual designs, logos, canvases, manuals and other materials on this website belong to BECOME® Institute or its licensors. Except for the permissions below or permissions expressly granted in writing, you may not reproduce, distribute or modify this protected content without prior written permission. Protection of these particular expressions and contractual usage rights is distinct from general knowledge, ideas and ways of working. This is not a claim of ownership of ordinary words such as framework, ontology or program, or of registered trademark status for every name or canvas sequence.

The free PDF booklets may be downloaded for your own use and shared in their original, unaltered form. This separate permission does not permit modified editions, copying canvases or manuals, or commercial delivery rights. Study access, Academy participation or completion, and purchasing materials do not automatically grant a professional licence. You may not copy or reproduce our canvases, including versions with a different name, logo or branding. Access for study does not grant reproduction or professional delivery rights. Manuals likewise may not be copied or reproduced, including with changed names, logos or branding. Express permissions remain governed by the applicable course terms, licence or written agreement; these website terms do not revoke permissions expressly granted under them.

Academy graduates may draw on their knowledge in their own work and factually refer to their education. Training alone does not authorize offering BECOME® Programs, marketing services with the BECOME® brands or using the branded delivery system and canvases in client assignments. Independent professional use under your own business name requires completion of the full learning path, successful certification and an active licence. The fixed monthly fee and licence terms are agreed before starting; official delivery books, canvases and manuals are purchased through BECOME® Studio, not reproduced or rebranded. Independent licensees use their own business and client agreements; they do not represent Alliance and are not subject to Alliance client invoicing, central rates or Practice revenue sharing. Alliance Practices instead use authorized materials under their participation agreements. As a BECOME® Practice owner, you conduct all your professional activities under the BECOME® Alliance name. Applying the BECOME® Methodology under your own company name belongs to a different route: independent certified and licensed delivery, with a fixed monthly licence fee and the purchase of the BECOME® products used in your work. These are alternative ways of working with BECOME®, not arrangements to combine.

2. Use of the website

You may use this website for lawful, non-commercial personal or internal business purposes. You may not use the website in any way that could damage, disable or impair it, or that interferes with others’ use.

General website information about BECOME® Programs, independent licences and Practice opportunities is not an offer, proposal or agreement. An enterprise, licence or Practice enquiry starts a conversation; it does not automatically create cooperation, partnership, certification, employment, an assignment or a contract, and neither side is obliged to proceed. Programs, licences and Practice arrangements require separate written agreements. The specific scope, duration, investment and agreed results follow the relevant proposal and contract, not a general website guarantee.

3. Prices and payment

All prices are exclusive of VAT unless stated otherwise. Payment is made in full at the moment of purchase through our online shop. For invoiced orders outside the shop, payment is due within 21 days of the invoice date. A booking is only confirmed once payment has been received.

Practice training has a separate deferred-payment arrangement: training costs are deducted from the participating company’s agreed share of Practice revenue, not from Alliance’s margin or client prices. Any training fees still outstanding after 12 months must be paid, even if no Practice revenue has been generated. Training is not free and the balance is not forgiven. The total costs, the start of the twelve-month period and payment arrangements must be specified in the participation agreement before joining.

4. Physical products: shipping and returns

Separately listed shipping costs are borne by the customer and are shown at checkout as a fixed rate per region and package type (all excluding VAT), unless the product page explicitly states that postage is included. Thin items that fit in an envelope — individual pads (up to three) and the divider set — are charged at € 4.95 within the Netherlands, € 9.95 within Europe and € 19.95 for the rest of the world. Boxed shipments — the BECOME® Journal systems and orders of four or more pads — are charged at € 6.95 within the Netherlands, € 12.95 within Europe and € 24.95 for the rest of the world. Risk of loss passes to the customer upon delivery by the carrier.

Consumers within the EU may withdraw from the purchase of a physical product within 14 days of receipt, without giving a reason. The product must be returned unused, undamaged and in its original packaging. The direct costs of returning the product are borne by the customer. Once the return has been received and inspected, the purchase price of the product (excluding the original shipping costs) is refunded within 14 days. Products that have been used, written in or otherwise personalised cannot be returned.

5. BECOME® Academy: enrolment, rescheduling and no cancellation

An enrolment in a BECOME® Academy programme is the purchase of a seat in a specific cohort on a fixed date. Cohorts run on the basis of the number of confirmed participants, and capacity that is reserved cannot be resold at short notice. For that reason the following conditions apply and are accepted at the moment of purchase:

  • Payment is made in full at the moment of enrolment. The seat is only reserved once payment has been received. This does not apply to Practice training covered by the separate deferred-payment arrangement in Section 3.
  • Enrolments cannot be cancelled and payments are non-refundable.
  • Participation may be rescheduled to a later cohort of the same programme, subject to availability:
    • more than 90 days before the start date: rescheduling is possible against payment of 50% of the programme fee as compensation;
    • within 90 days of the start date: rescheduling is only possible against payment of 100% of the programme fee as compensation.
  • A participant may be replaced by another participant from the same organisation at no additional cost, provided this is notified in writing before the start date.
  • If BECOME® Institute cancels or reschedules a cohort, the participant may choose between a place in a later cohort or a full refund of the amount paid.

Because a seat is reserved and made available exclusively for the participant on a fixed date, the statutory right of withdrawal does not apply to the purchase of leisure or event services tied to a specific date (Article 6:230p of the Dutch Civil Code). Where a right of withdrawal would nevertheless apply, the participant expressly requests performance to commence and expressly waives that right at the moment of enrolment.

6. Dedicated programmes and in-company work

Dedicated BECOME® Programs and in-company trajectories are confirmed by a separate agreement. Payment is due within 21 days of the invoice date, and agreed dates are only fixed once payment has been received. Rescheduling of confirmed dates more than 90 days before the start date is possible against 50% compensation; within 90 days of the start date against 100% compensation. Confirmed dates cannot be cancelled.

For assignments undertaken through a BECOME® Practice, the contracting party is BECOME® Alliance in the Netherlands, or the relevant Alliance subsidiary elsewhere. That entity manages pricing, the client agreement, invoicing and collection. BECOME® Practices are organizational units within Alliance, not separate legal entities. Practice Leaders participate through their own B.V. in the Netherlands, or an equivalent incorporated legal entity elsewhere, under separate written participation agreements and complete the full training pathway and certification. They conduct all their professional activities under the BECOME® Alliance name; independent certified and licensed delivery under their own company name is a separate, alternative route and cannot be combined with Practice participation. Authority, quality and confidentiality requirements continue to apply to Practice assignments. BECOME® Institute retains its own identity and responsibility for its Institute, Academy and Studio activities.

7. Liability

BECOME® Institute strives to keep the information on this website accurate and up to date, but does not guarantee completeness or accuracy. We are not liable for any loss or damage arising from the use of this website.

8. Governing law

These terms are governed by the laws of the Netherlands. Any disputes shall be submitted to the competent court in Amsterdam.