PRESS & MEDIA
Selected coverage, media mentions and publications about BECOME® Institute, the BECOME® Ontology and the science of ultraperformance.

DE TELEGRAAF
A full-page interview with Eric Bartels in the Netherlands’ largest newspaper to mark the 2026 launch of his book ‘Welcome To The New Economy’.
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MANAGEMENTSITE
An in-depth review of ‘Welcome To The New Economy’ by Eric Bartels was published in April 2026 in the widely read Dutch business magazine ManagementSite.
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BUSINESS WISE
When inviting Eric Bartels, expect a private lecture from internet pioneer Eric Bartels, now returning with his new book Welcome to the New Economy.
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HET ALGEMEEN DAGBLAD
An article by Eric Bartels in one of the Netherlands’ largest newspapers about the Telogeny transformation taking place in Dutch society.
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DE ONDERNEMER
Eric Bartels shares his views on entrepreneurship in the 21st century in an interview on the leading Dutch entrepreneurial platform, De Ondernemer.
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MARKETING REPORT
The marketing and branding we’re used to are increasingly becoming ineffective. This insight comes from more than 20 years of research by Eric Bartels.
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KIJK OP NOORD-HOLLAND
Research: a significant number of employees sell products or services they do not fully believe in (17%) and feel contribute little to society (19%).
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FINANCIEEL DAGBLAD
An interview with Eric Bartels about his career as internet pioneer in ‘Het Financieele Dagblad’, the Netherlands’ leading business newspaper.
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QUOTE
The leading Dutch business magazine Quote: research shows that 57% of young people in the Netherlands consider starting their own business.
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For journalists and media
For interviews, expert commentary, review copies or high-resolution brand materials, please contact our press team at media@becomeinstitute.com.
