PRIVACY POLICY

This privacy policy explains how BECOME® Institute handles data through this website and how BECOME® Alliance is involved in enterprise and Practice enquiries. Last updated: 21 October 2026.

1. Data we collect

The general contact form collects your name, email address, subject and message. The enterprise enquiry form also asks for your role, organization, phone number, organization size, country, goals and preferred contact method. The Practice enquiry form asks for your name, current role and organization, email, phone, country and motivation, with an optional LinkedIn profile. Each form records your agreement to processing for the purpose of responding, together with the enquiry source and submission record. Please do not include sensitive personal information in free-text fields.

Enrolments and purchases require the contact, order and payment information needed to fulfil them. The free PDF booklets are directly downloadable without a form or an email address; a download does not register you for a mailing list.

2. How we use your data

We use your data to respond to your enquiry and the conversation that follows, assess a possible enterprise or Practice engagement, process enrolments and deliver products and services. Sending an enquiry does not subscribe you to a newsletter or marketing list. Enquiry evaluation is a human process; the forms do not score, rank or select applicants automatically. We do not sell your personal data.

BECOME® Institute receives and administers submissions from this website. BECOME® Alliance, the legal entity behind Institute’s Alliance division, is responsible for its Alliance client and Practice enquiry handling, with the relevant subsidiary involved where appropriate. Institute and Alliance share administration: access and sharing are limited to authorized people who need the information to respond or support the relationship.

Forms store the enquiry in the shared administration and send an internal notification to inforequest@becomeinstitute.com. The existing process also attempts an email acknowledgement to the address supplied. This acknowledgement is not a decision, acceptance or agreement. It does not mean that the form sends directly to an Alliance mailbox.

3. Legal basis

We process data where needed to perform a contract, meet legal obligations or pursue our legitimate interests in responding to business enquiries and maintaining business relationships. Where you personally are the intended party to a possible agreement, processing may also be necessary for steps taken at your request before entering into that agreement. Optional measurement follows the applicable consent choices. The enquiry checkbox concerns responding to your request, not bundled marketing consent.

4. Your rights

You have the right to access, correct, delete, restrict or transfer your personal data, and to object to processing. To exercise these rights, contact us at myrights@becomeinstitute.com.

For Alliance privacy requests, write to tellmemore@becomealliance.com. Institute requests remain directed to myrights@becomeinstitute.com. You may also lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

5. Cookies and measurement

Studio app-interest forms collect your email address and processing agreement so we can keep you informed about the forthcoming apps. Booklet download clicks are recorded with the booklet identifier, page, referring URL where available and timestamp; aggregate counts and recent events are shown on /downloads.

This website uses Google Analytics for website statistics and Google Ads for advertising measurement. Google consent settings start denied. In regions where a consent banner is required, you can accept, reject or choose statistics and advertising separately; elsewhere the current site may enable measurement without displaying that banner. Your preferences are stored in your browser. You can change or withdraw them using the button below, which updates the consent settings for subsequent processing; withdrawal does not undo earlier processing.

Successful customer enquiries can generate a lead conversion; Practice applications are recorded separately and do not generate customer Ads conversions. Form values such as your name, email, phone and free-text answers are not included in those form-completion measurement events. Statistics and advertising can involve technical information about your browser and visit. These settings apply to this website, not automatically to another domain.

Lovable Cloud supports this website’s enquiry storage and automated notification and acknowledgement emails. Authorized staff and service providers may process the information needed to operate these services and handle your request. Google provides the measurement services described above. Supplier processing is subject to the applicable service and data-protection arrangements; this statement does not make a promise about a specific hosting location or that all technical processing remains within one country.

7. Enquiry retention

Alliance’s enquiry retention policy sets a maximum of twelve months after the last substantive business contact for business enquiries that do not lead to an agreement, and six months after closure for Practice enquiries. This policy requires periodic manual review and removal of expired records; it is not an automated deletion service. Data needed for an ongoing agreement or statutory retention obligation is retained for the applicable relationship or legal period. You may request deletion or ask about the retention of your particular enquiry using the addresses above.

8. Contact

BECOME® Institute
International Headquarters
Reykjavikstraat 1
3543 KH Utrecht
Netherlands
Email: myrights@becomeinstitute.com

BECOME® Alliance
Address: Reykjavikstraat 1, 3543 KH Utrecht, Netherlands
Email: tellmemore@becomealliance.com