Welcome visitor!

We are a research institute. Over the past 25 years, we have conducted scientific research into the behavior of businesses and other organizations. We have translated that research into our revolutionary BECOME® Methodology for running an enterprise in the 21st century.

This approach differs fundamentally from the way 95% of businesses and organizations worldwide still operate. That conventional approach is becoming increasingly ineffective, yet very few leaders recognize the extent of this change.

As this way of thinking and working loses its effectiveness, achieving optimal financial returns becomes increasingly difficult. Recurring problems consume substantial amounts of time and money. Operating according to the BECOME® Methodology prevents these problems altogether and has been scientifically shown to maximize an enterprise’s financial returns.

As a scientific institute, we have designed our website as a knowledge center, rather than a conventional marketing website. Here, we share as much of our research, knowledge and insights with you as possible.

Warm regards,

Eric Bartels
Scientist, Author and CEO
BECOME® Institute