BECOME® ACADEMY

LEARN TO DO IT YOURSELF.

The learning path consists of BECOME® Introduction followed by the four consecutive stages from BECOME® Essence through BECOME® Practitioner. Together, they develop your understanding and practical expertise in the BECOME® Methodology. Education, certification and professional usage rights are separate: completing studies alone does not grant permission to offer BECOME® Programs or use the branded delivery system in client assignments. Choose a public study or request a dedicated study for your own organization and location.

The subject of the studies is ultraperformance.

THREE WAYS TO WORK WITH BECOME®

Education develops your knowledge. Certification confirms your qualification. A licence or Alliance participation agreement grants the agreed professional usage rights.

ROUTE 1

KNOWLEDGE FOR YOUR OWN WORK

Training
Full learning path at your own expense
Professional rights
Knowledge application, not a BECOME® delivery licence
Client relationship
Your own business and client agreements

You attend BECOME® training and use the knowledge you have acquired in your own work. Without certification and an active licence, you may not use the BECOME® name or BECOME® materials.

You may not copy or reproduce our canvases, including versions with a different name, logo or branding. Access for study does not grant reproduction or professional delivery rights. General knowledge, ordinary words such as framework, ontology and program, and factual references to your education remain available to you.

EXPLORE THE LEARNING PATH

ROUTE 2

INDEPENDENT CERTIFIED AND LICENSED DELIVERY

Training
Full learning path at your own expense
Professional rights
Certification plus an active paid licence
Client relationship
Your own business and client agreements

You operate under your own company name and apply the BECOME® Methodology with your clients. You may communicate that you work with the BECOME® Methodology.

This requires BECOME® certification and an active licence, for which you pay a fixed monthly fee. You must also purchase the BECOME® products you use in your work, through BECOME® Studio; do not reproduce or rebrand them. The fee and licence terms are agreed before you start. This is not an Alliance Practice or representation of Alliance: Alliance invoicing, central rates and Practice revenue sharing do not apply.

DISCUSS A LICENCE

ROUTE 3

BECOME® PRACTICE WITHIN BECOME® ALLIANCE

Training
Deferred payment under your participation agreement
Professional rights
Certification plus authorized Alliance participation
Client relationship
Practice assignments contract through Alliance

You build and lead your own BECOME® Practice within BECOME® Alliance. All your professional activities are conducted under the BECOME® Alliance name and within its shared organization, methodology, agreements and standards.

You participate through your own B.V. in the Netherlands, or an equivalent incorporated legal entity elsewhere, and complete the full training pathway and certification.

Training costs are deducted from your company’s agreed share of Practice revenue. Any balance after 12 months must be paid, even without revenue. Total costs, the period’s start and payment arrangements are specified in your participation agreement before joining.

As a BECOME® Practice owner, you conduct all your professional activities under the BECOME® Alliance name. Applying the BECOME® Methodology under your own company name belongs to a different route: independent certified and licensed delivery, with a fixed monthly licence fee and the purchase of the BECOME® products used in your work. These are alternative ways of working with BECOME®, not arrangements to combine.

BUILD YOUR PRACTICE

THE LEARNING PATH

Five studies form one learning path: BECOME® Introduction, followed by the four-stage Essence → Ontology → Framework → Practitioner pathway. The BECOME® Ontology provides the ontological and philosophical foundation, the BECOME® Framework maps the intrinsic business logic and architecture, and the BECOME® Program is its practical implementation, including the associated intrinsic behavior. Together, they form the integrated BECOME® Methodology.

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STEPSTUDYWHAT PARTICIPANTS LEARNDURATIONPRICE EXCL. VAT
01BECOME® IntroductionA concise entry point into the BECOME® Ontology and what it makes possible for enterprises. From 09:00 to 13:00.4 hours€95
02BECOME® EssenceThe essence of the BECOME® Ontology and its applications to enterprise.2 days€595,00For early adopters, normally €995,00
03BECOME® OntologyThe complete BECOME® Ontology, its scientific development, and the structure and logic of the BECOME® Framework.5 days€1.495,00For early adopters, normally €2.495,00
04BECOME® FrameworkThe complete Framework, how to make it work inside an enterprise, and the practical use of every Framework canvas.9 days€2.695,00For early adopters, normally €4.295,00
05BECOME® PractitionerBehavioural change and change-management expertise required to lead BECOME® Programs with participants and to implement the BECOME® Framework inside the organisation, including the behavioural optimisation this requires.9 days€2.695,00For early adopters, normally €4.295,00

WANT TO BUILD YOUR OWN BECOME® PRACTICE?

For consultants and experienced professionals who want to build their own business, the BECOME® Academy pathway can also become the professional foundation for building your own Practice within BECOME® Alliance.

BECOME® Alliance offers selected professionals the opportunity to build their own BECOME® Practice as entrepreneurs inside one integrated international organization — supported not only by the BECOME® methodology, brand and infrastructure, but also in building a successful Practice.

Academy participation, certification, an independent licence and becoming a Practice Leader within Alliance are separate. Becoming qualified does not automatically grant a professional licence or Alliance participation. Practice training is paid on a deferred basis under the participation agreement, not provided free of charge; participation begins with a mutual exploration of fit.

Build your own Practice →

PATHWAY PRICING

Bundle pricing

The discount applies when the pathway is selected as one package. BECOME® Introduction is not included in bundle pricing.

Normal pricing

PATHWAYDISCOUNTPRICE EXCL. VAT
Essence + Ontology10%€3.141
Essence + Ontology + Framework15%€6.617,25
All four studies (Essence → Practitioner)25%€9.060

Early adopter pricing

PATHWAYDISCOUNTPRICE EXCL. VAT
Essence + Ontology10%€1.881
Essence + Ontology + Framework15%€4.067,25
All four studies (Essence → Practitioner)25%€5.610

PUBLIC STUDIES DATES

Upcoming cohorts

Study

BECOME® Practitioner

Dates

9–19 November 2026

Location

Amsterdam · English

Availability

Fully booked

Study

BECOME® Introduction

Dates

28 January 2027

Location

Amsterdam · English

Availability

Open for enrolment

Study

BECOME® Essence

Dates

4–5 March 2027

Location

Amsterdam · English

Availability

Open for enrolment

Study

BECOME® Ontology

Dates

26–30 April 2027

Location

Amsterdam · English

Availability

Open for enrolment

Study

BECOME® Framework

Dates

24 May – 3 June 2027

Location

Amsterdam · English

Availability

Open for enrolment

Study

BECOME® Practitioner

Dates

21 June – 1 July 2027

Location

Amsterdam · English

Availability

Open for enrolment

Past cohorts

Study

BECOME® Introduction

Dates

3 September 2026

Location

Amsterdam · English

Availability

Past cohort

Study

BECOME® Essence

Dates

8–9 September 2026

Location

Amsterdam · English

Availability

Past cohort

Study

BECOME® Ontology

Dates

21–25 September 2026

Location

Amsterdam · English

Availability

Past cohort

Study

BECOME® Framework

Dates

12–22 October 2026

Location

Amsterdam · English

Availability

Past cohort

DEDICATED COMPANY STUDIES

BRING BECOME® ACADEMY TO YOUR ORGANIZATION.

Every study can also be delivered as a dedicated learning experience for your leadership team, professionals or internal practitioners, at your own location.

The studies are consecutive: each one builds on the previous, so study 1 must be completed before 2, 2 before 3, and so on. Select the studies you are interested in — if you have already completed earlier studies elsewhere, mention this below and we will verify it with you. BECOME® Introduction (1) cannot be taken on its own; it is always combined with BECOME® Essence (2).