TURN YOUR ENTERPRISE INTO AN ULTRAPERFORMER.

A BECOME® Program is one indivisible change-management and implementation program: the practical application through which the BECOME® Framework becomes the way an enterprise actually thinks and operates. The Framework maps the intrinsic business logic and architecture; the BECOME® Ontology is its underlying ontological and philosophical foundation. Together with the Program, they form the integrated BECOME® Methodology. As that underlying business logic and architecture changes, most of the problems companies normally try to solve one by one are resolved together at their source.

It begins with purpose. As Harvard Business School professor Cynthia Montgomery puts it: “Nothing is more important to the survival and success of a firm than why it exists, and what otherwise unmet needs it intends to fill. Purpose is where performance differences start.” Our own research into ultraperformers confirms it: these enterprises do not start with revenue, growth or market share, but with a deeply rooted purpose to create real value for their customers and, through that, for the world.

An authentic purpose is never a separately formulated purpose statement. It emerges from the DNA and therefore from the intrinsic identity of the enterprise. That is what the first phase of the Program finds, establishes and articulates.

Once an enterprise genuinely works from the inside out, familiar concepts such as strategy, business model, tactics and execution take on a fundamentally different meaning and are built from an entirely different logic. Together they form one fully integrated business logic and architecture, in which every layer follows directly from the previous one: strategy from DNA, tactics from strategy, and the operational way of working from tactics. This is precisely what the BECOME® Framework models, and precisely why the Program contains 4 integrated phases.

The coalition includes informal leaders because they are the people others actually follow. Together with formal leaders, they carry the new way of thinking and working into everyday behavior across the enterprise. A BECOME® Practitioner facilitates a representative leadership coalition within the enterprise in building, implementing and actually putting this new business logic and architecture into use. Using the corresponding BECOME® Canvases, the coalition develops every component of the Framework, including the behavioral optimization required to make it work in practice. The Program continues until the new business logic and architecture are visibly at work in the daily thinking, choosing, collaborating and acting of the people in the enterprise.

BECOME® Alliance is the implementation division of BECOME® Institute; the separate legal entity BECOME® Alliance organizes the alliance of independent Practice owners. Practices are organizational units within Alliance, not separate legal entities. Practice Leaders participate through their own B.V. in the Netherlands, or an equivalent incorporated legal entity elsewhere. For Alliance Practice assignments, client proposals, pricing, agreements, invoicing and collection run through BECOME® Alliance in the Netherlands, or the relevant Alliance subsidiary elsewhere.

BECOME® Alliance is not a franchise, a loose network of independent consultants or a collection of separate businesses. It has one DNA-driven identity, one strategy, one tactical and operational architecture, one body of knowledge, one methodology, one quality standard, one brand and one commercial infrastructure.

What is different is the way the people inside that enterprise are organized.

Instead of employment being the binding organizational principle, BECOME® Alliance is built around entrepreneurship and Practice participation. Each Practice Leader develops their own BECOME® Practice within the enterprise, with their own market, client relationships, responsibility and economic participation.

The autonomy belongs to the entrepreneur. The identity, strategy, architecture and enterprise are shared.

We call this organizational infrastructure the Dynamic Neural Network: maximum entrepreneurial autonomy inside one fully aligned enterprise.

For Alliance clients, the result is simple. Wherever their Alliance Program is delivered and whichever Alliance Practitioner leads it, they work with one Alliance — one identity, one methodology, one standard and one organization.

Independent certified consultants with an active paid BECOME® licence are a separate route: they operate under their own business names and client agreements and do not represent Alliance. See the three ways to work with BECOME®. BECOME® Practice owners conduct all their professional activities under the BECOME® Alliance name; these routes are alternatives, not arrangements to combine.