BUILD YOUR PRACTICE. BUILD THE COMPANY.

We have been conditioned by the industrial age to think that a company consists of employees. And that if the people working inside it are not employees, it must therefore be a network, a franchise or a collection of independent businesses operating under a common name.

BECOME® Alliance is none of those things.

BECOME® Alliance is one fully integrated enterprise, with one DNA-driven identity, one strategy, one tactical architecture, one way of operating, one brand, one body of knowledge, one methodology, one quality standard and one commercial infrastructure.

What is different is not the unity of the company. What is different is the relationship between the company and the people who build it.

Instead of organizing the enterprise around employment contracts, hierarchy and centrally allocated jobs, BECOME® Alliance is built around entrepreneurship and Practice participation.

Every BECOME® Practice Leader develops their own BECOME® Practice within that one enterprise.

They build their own market, client relationships, economic activity and responsibility. But that Practice is not an independent consultancy connected to BECOME® through a licence, franchise agreement or loose network relationship. It is an entrepreneurial part of BECOME® Alliance itself.

The autonomy belongs to the entrepreneur. The identity, strategy, architecture and enterprise are shared.

BECOME® Alliance therefore removes the traditional choice between belonging to a company and becoming an entrepreneur.

You do not merely work for the company. You help build it — and participate directly in the income and enterprise value you create.

We call this organizational infrastructure the Dynamic Neural Network.

Like a neural network, BECOME® Alliance consists of highly autonomous nodes that can act, learn, build relationships and create value independently, while remaining permanently connected to — and aligned by — one shared DNA-driven Identity, Strategy, Tactical architecture and way of operating.

It is one fully integrated organization without depending on the employment contract as the mechanism that holds the organization together. Practice Leaders are not organized primarily through fixed jobs, departments, prescribed hours or hierarchical control. They operate as entrepreneurs, with genuine Responsibility, the Authority required to exercise that responsibility and direct Accountability for the results they create.

The company provides the shared Identity, Strategy, architecture, intellectual property, methodology, infrastructure, standards and collective commercial power. The Practice Leader provides initiative, intelligence, relationships, entrepreneurship and value creation.

That combination makes possible what conventional organizational thinking tends to treat as opposites: maximum entrepreneurial autonomy without sacrificing organizational unity. BECOME® Alliance is not merely the organization through which we deliver the BECOME® Framework. It is built according to it.

BECOME® Alliance does not fit the categories through which the industrial age taught us to understand companies.

Practice Leaders take entrepreneurial responsibility for building and developing their part of the enterprise. They bring their own initiative, expertise and natural talents, working from the shared DNA, business logic and architecture of BECOME® Alliance.

It is not franchising, because Practice Leaders do not purchase and operate separate copies of BECOME®.

They build parts of the same company.

And it is not a consultancy network, because Practice Leaders do not primarily represent themselves while sharing a brand or occasionally collaborating.

In all their professional activities, every Practice Leader represents BECOME® Alliance and contributes to the same enterprise.

Individual entrepreneurship and collective development reinforce each other. Each Practice contributes knowledge, relationships and capabilities to the wider Alliance, while drawing on what others contribute. Together, Practice Leaders develop the enterprise whose value they share in creating.

BECOME® Alliance brings together entrepreneurial BECOME® Practices worldwide within one integrated organization.

Starting an independent consultancy means developing your proposition, methodologies and materials while building a reputation, finding clients and demonstrating results.

BECOME® Practice Leaders build on a foundation that already exists.

You represent an established company whose work is grounded in more than twenty-five years of ongoing scientific research into leaders and organizations, including interviews with 700 CEOs and in-depth studies of 100 enterprises from within.

You gain access to BECOME® intellectual property, programs, methodologies, tools, materials, publications, client cases and testimonials. These provide the foundation for building your Practice and creating value for clients.

BECOME® programs have been completed by companies and brands including Apple, Walt Disney, Unilever, Kraft Heinz, EY, Cargill, Jumbo, Bayer, ING, AkzoNobel, Johnson & Johnson, Lamb Weston, Van Oord, VolkerWessels, Eurofiber and many others.

Senior leaders from these organizations have publicly described their experiences and the results achieved. That reputation has been earned through actual programs, organizational transformations and documented client experiences.

When you meet a prospective client, you bring that research, methodology, experience and reputation into the conversation. You can demonstrate what the approach involves, where it has been applied and what business leaders say about its effects.

You take entrepreneurial responsibility for developing your Practice, supported by the knowledge, capabilities and commercial standing of the company you help build.

You remain the entrepreneur. You build as part of an established enterprise.

BECOME® Alliance actively supports you in developing your Practice: positioning your proposition, developing your market, acquiring clients, making commercial decisions and building a financially healthy professional services business.

That support draws on decades of entrepreneurial experience from co-founder Eric Bartels, together with the experience of entrepreneurs and senior business leaders connected to BECOME® Alliance.

You receive assistance with proposals and Program delivery from Eric and experienced colleagues, using authorized BECOME® materials and tools. Practices share knowledge and can involve colleagues with relevant expertise in client assignments.

We also provide administrative, accounting and tax support, and help you establish and expand your team. Investment in the growth of a proven Practice may be considered under a separate agreement.

Training and certification follow the deferred-payment arrangements described in TRAINING AND CERTIFICATION: DEFERRED PAYMENT.

The international business addresses serve BECOME® Institute and all three divisions, including BECOME® Alliance. Meeting-room use is charged separately.

You participate through your own B.V. in the Netherlands, or an equivalent incorporated legal entity elsewhere. Your BECOME® Practice is the organizational unit you build and lead within BECOME® Alliance; it is not a separate legal entity.

This structure keeps entrepreneurship and participation in balance: you build and own your own company, while your Practice draws on the reputation, intellectual property and shared standards of BECOME® Alliance.

Your company receives the agreed participation income. You manage its income and costs, remunerate yourself and employ your own team.

The share of Practice revenue your company receives is specified in your participation agreement before you join, together with the arrangements for support and training.

A Practice can begin with you as its sole professional and grow to include BECOME® Practitioners and support staff.

The size and composition of your team remain your own decision. You determine when to add professionals, and which roles and capabilities your Practice needs to serve its clients well.

As a Practice Leader, you develop the Practice, its client relationships and its team. Practitioners deliver the client work. A Practice Leader can also be a BECOME® Practitioner.

In that role, you combine two perspectives: the entrepreneurial perspective of building a company, and the professional perspective of applying the BECOME® Framework in client assignments.

Your company is the legal entity through which you participate. Your Practice is the part of BECOME® Alliance you build and lead.