BECOME A PARTNER. BUILD THE COMPANY.

We have been conditioned by the industrial age to think that a company consists of employees. And that if the people working inside it are not employees, it must therefore be a network, a franchise or a collection of independent businesses operating under a common name.

BECOME Alliance is none of those things.

BECOME Alliance is one fully integrated enterprise, with one DNA-driven identity, one strategy, one tactical architecture, one way of operating, one brand, one body of knowledge, one methodology, one quality standard and one commercial infrastructure.

What is different is not the unity of the company. What is different is the relationship between the company and the people who build it.

Instead of organizing the enterprise around employment contracts, hierarchy and centrally allocated jobs, BECOME Alliance is built around entrepreneurship and partnership.

Every BECOME® Alliance Partner develops their own BECOME® Practice within that one enterprise. They build their own market, client relationships, economic activity and responsibility. But that Practice is not an independent consultancy connected to BECOME® through a licence, franchise agreement or loose network relationship. It is an entrepreneurial part of BECOME Alliance itself.

The autonomy belongs to the entrepreneur. The identity, strategy, architecture and enterprise are shared.

BECOME Alliance therefore removes the traditional choice between belonging to a company and becoming an entrepreneur.

You do not merely work for the company. You help build it — and participate directly in the income and enterprise value you create.

We call this organizational infrastructure the Dynamic Neural Network.

Like a neural network, BECOME Alliance consists of highly autonomous nodes that can act, learn, build relationships and create value independently, while remaining permanently connected to — and aligned by — one shared DNA-driven Identity, Strategy, Tactical architecture and way of operating.

It is one fully integrated company without depending on the employment contract as the mechanism that holds the organization together. Partners are not organized primarily through fixed jobs, departments, prescribed hours or hierarchical control. They operate as entrepreneurs, with genuine Responsibility, the Authority required to exercise that responsibility and direct Accountability for the results they create.

The company provides the shared Identity, Strategy, architecture, intellectual property, methodology, infrastructure, standards and collective commercial power. The Partner provides initiative, intelligence, relationships, entrepreneurship and value creation.

That combination makes possible what conventional organizational thinking tends to treat as opposites:

maximum entrepreneurial autonomy without sacrificing organizational unity.

BECOME Alliance is not merely the organization through which we deliver the BECOME® Framework. It is built according to it.

BECOME Alliance does not fit the categories through which the industrial age taught us to understand companies.

It is not conventional employment, because entrepreneurship rather than a fixed job and salary is the economic and organizational principle.

It is not franchising, because Partners do not purchase and operate separate copies of BECOME®. They build parts of the same company.

And it is not a consultancy network, because Partners do not primarily represent themselves while sharing a brand or occasionally collaborating. Every Partner represents BECOME Alliance and contributes to the same enterprise.

BECOME Alliance is one company consisting of entrepreneurs.

When you start an independent consultancy, your first challenge is rarely the quality of your expertise. It is convincing the market that you and your proposition can be trusted.

BECOME® Alliance Partners do not start from zero.

They represent a company whose programs have already been completed by renowned companies and brands including Apple, Walt Disney, Unilever, Kraft Heinz, EY, Cargill, Jumbo, Bayer, ING, AkzoNobel, Johnson & Johnson, Lamb Weston, Van Oord, VolkerWessels, Eurofiber and many others.

Senior leaders from these organizations have publicly described the BECOME® approach as unconventional, effective, systematic, transformative and capable of producing results they had never seen before.

This reputation is not borrowed credibility. It has been earned through actual programs, actual organizational transformations and the documented experiences of respected business leaders.

When you enter a conversation with a prospective client, you are therefore not asking that client to believe in an unknown consultant, an unproven methodology or a newly created proposition.

You represent an established company with a substantial body of research, recognized clients, demonstrable experience and powerful testimonials.

That makes an enormous commercial difference.

Starting alone means building everything alone.

You need to establish a name, formulate a proposition, develop methodologies, create materials, earn credibility, find clients, collect testimonials and prove that your work produces results. Even highly experienced professionals can spend years building the position from which larger organizations are prepared to trust them.

As a BECOME® Alliance Partner, you operate from an entirely different starting point.

You represent an established company whose work is based on more than twenty-five years of scientific research into the behavior of leaders and organizations. Almost 700 leaders have been interviewed and approximately 100 companies have been studied extensively from within. These findings have been combined with international scientific research and the work of leading psychologists, philosophers and management thinkers.

You gain access to the BECOME® intellectual property, programs, methodologies, tools, materials, publications, client cases, testimonials and collective reputation.

You enter the market with a distinctive proposition, a substantial research foundation and the evidence of work conducted with recognized leaders and organizations.

BECOME Alliance has already created what normally takes an independent entrepreneur many years to build. As a partner, you can use that position from the moment you begin representing the company.

You remain the entrepreneur.

But you no longer have to be the entire company.

Becoming a BECOME® Alliance Partner means becoming an entrepreneur. You develop your own market, build your own client relationships and take responsibility for the success of your own BECOME® Practice. But unlike starting an independent consultancy, you do not have to discover how to build a successful business entirely on your own.

BECOME Alliance actively supports Partners in building their Practices — from positioning and proposition development to business development, client acquisition, commercial decision-making and the economics of building a healthy professional services business. That support draws on decades of entrepreneurial experience from co-founder Eric Bartels, as well as the experience of entrepreneurs and senior business leaders connected to BECOME Alliance.

And because every Practice contributes to the success and enterprise value of the same company, helping Partners succeed is not an optional extra. It is built into the economic logic of BECOME Alliance.

You are responsible for building your Practice. But you build it with an entire company behind you.

Most people who consider becoming a BECOME® Alliance Partner are still employed. They are accustomed to receiving a fixed salary in return for their time, responsibilities and performance.

But however much value they create, their salary usually remains broadly the same. If they create considerably more revenue or help increase the value of the company, that additional value flows primarily to the company and its shareholders.

BECOME Alliance fundamentally changes that relationship.

As a partner, you use your experience, intelligence, relationships and commercial ability to generate your own income. The company provides the name, intellectual property, programs, materials, reputation, testimonials, infrastructure and collective strength from which you operate.

But the economic value you create is reflected directly in your own financial position.

You receive a high percentage of the revenue you personally generate. You receive an annual bonus based on your contribution to the total revenue of BECOME Alliance. And through share options, you build a potential ownership position in the company you are helping to grow.

You are no longer creating value primarily for somebody else’s company and its shareholders.

You are building your own income while becoming a potential shareholder in the company you build together.

Your contribution therefore creates direct income now, additional income at the end of the year and the potential to create substantial capital value for the future.

This is the essential difference between working for a company and helping to build a company in which you participate yourself.

You are not simply exchanging one job for another.

You are moving from earning a salary to creating income, ownership and long-term value.

BECOME® Alliance Partners operate within the environment of a real company.

They meet and work from the company’s offices, participate in regular partner meetings, collaborate with other partners and use the company’s systems, intellectual property, presentation materials, proposals, business cards and commercial resources.

They operate under the BECOME® name and follow the company’s professional and quality standards. They are trained to represent the BECOME® methodology faithfully and remain connected through shared knowledge, continuing development and direct collaboration.

Every partner brings a different history, personality, network and field of expertise. What remains consistent is the identity of the company, the quality of its work and the experience delivered to its clients.

The company provides the identity, architecture and collective strength.

The partner provides the initiative, intelligence, relationships and entrepreneurial energy.

What holds BECOME Alliance together is not an employment contract. It is the integrated architecture of the enterprise itself: one DNA-driven Identity, one Strategy, one Tactical architecture, one way of operating, one body of knowledge, one brand, shared professional standards and direct economic participation in the success of the whole.

Every Partner operates entrepreneurially within that architecture. Every Partner contributes to the same ambition. Every Partner represents the same company. And every Partner has a direct economic interest in making that company stronger.

Every successful partner makes BECOME Alliance stronger. And as BECOME Alliance becomes stronger, every partner operates from a more powerful commercial position.

A growing Alliance creates greater market visibility, stronger client evidence and a more powerful reputation. That increased strength makes it easier for every partner to open doors and create new business. Every new success subsequently adds to the reputation from which all partners operate.

Individual success and collective success continually reinforce each other.

That is the intelligence of the Dynamic Neural Network.

The classical employment model belongs to an industrial economy built around hierarchy, control, fixed positions and the exchange of time for money.

The emerging economy asks something different of people.

It asks them to use their full intelligence, assume genuine responsibility, develop their potential and make a visible contribution to something in which they truly believe.

BECOME Alliance operates according to that new logic.

It combines the belonging and collective strength of a company with the freedom, responsibility and rewards of entrepreneurship. It replaces passive employment with active participation. And it gives exceptional people the opportunity to build their own success while building something much greater together.

You are connected to one company without becoming dependent on a salary.

You operate as an entrepreneur without having to stand alone.

You generate your own income while building a potential ownership position in the enterprise.

This is not a variation on the twentieth-century company.

It is a company designed for the twenty-first.

BECOME Alliance is not for people looking primarily for a position, a fixed salary, prescribed working hours or continuous direction from a manager.

It is for accomplished professionals who believe deeply in what BECOME® represents; who can create relationships, opportunities and results; who want genuine responsibility and freedom; and who want their economic rewards to reflect the value they create.

A BECOME® Alliance Partner does not wait to be given work.

A partner recognizes where value can be created and acts.

Becoming a partner begins with a mutual exploration. We want to understand your experience, ambitions, relationships and reasons for considering BECOME Alliance. You should understand our philosophy, research, programs, standards, economic model and expectations.

When there is a genuine fit, you enter the partner program, learn to apply and represent the BECOME® methodology and become part of the company we are building together.

You do not have to choose between becoming an entrepreneur and belonging to a powerful company.

You can do both.