BECOME® STUDIO
BOOKS. JOURNALS. APPS. AND OTHER TOOLS.
BECOME® Studio develops the publications, physical products and digital applications that make BECOME® understandable, usable and executable.
Everything here is built on ultraperformance.
BOOKS
Books appear inside the Studio shop. BECOME® Institute does not sell the books directly; every available title links to external booksellers.
Both English-language and Dutch-language books are available for purchase on virtually all Amazon websites in the various countries.
Eric Bartels' first three Dutch books — MENS, THE PLAN and Als je wilt winnen moet je niet willen winnen — are now becoming available in English as HUMANITY — The Secret of Being, THE PLAN — The Mastery Principle and WHY THE BEST NEVER CHASE THE WIN. Each English edition is a hardcover at €32.95 and is coming soon.

Welcome To The New Economy
English
by Eric Bartels
Available

HUMANITY — The Secret of Being
English · Hardcover
by Eric Bartels
English edition of the Dutch bestseller MENS.
€32.95 · Coming soon

THE PLAN — The Mastery Principle
English · Hardcover
by Eric Bartels
English edition of the Dutch bestseller THE PLAN.
€32.95 · Coming soon

WHY THE BEST NEVER CHASE THE WIN
HOW MASTERY EMERGES WHEN YOU BUILD FROM WHO YOU ARE AND FOCUS ON PERFECTING WHAT YOU DO
English · Hardcover
by Eric Bartels
English edition of the Dutch bestseller “Als je wilt winnen moet je niet willen winnen”.
€32.95 · Coming soon

BECOME® — The Science of Ultraperformance
English
by Eric Bartels
The scientific architecture behind ultraperformance: the rare companies that generate 750 to 1,500 times more enterprise value per product than their nearest competitor, while everyone else stays within a range of one to three. And why this is fast becoming the only way to function, as AI takes over the production work and humanity crosses from deficiency-driven motivation into self-actualization: Telogeny, the third great revolution of the West after the Renaissance and the Enlightenment.
Coming soon
The BECOME® Journal Method
English
by Eric Bartels
Coming soon
BE A STEVE AND BUILD YOUR OWN APPLE — The Thinking, Business Logic and Architecture That Made Steve a Steve and Apple an Apple, Modeled and Optimized as the BECOME® Framework for Implementation in Your Own Business.
English
by Eric Bartels
Coming soon
BOOKLETS
The BECOME® booklets are printed editions sold directly by BECOME® Institute — €7.95 for the introduction booklet and €4.95 for the 32-page Program booklet, postage included. They are also freely downloadable as PDF on this website.

BECOME® — The Science of Ultraperformance
€7.95
A first introduction, printed edition. Postage included.
This booklet is the shortest route into BECOME®. It introduces ultraperformance as a scientific subject: why a small number of companies create exceptional value for the world and consequently outperform their competitors by an extraordinary margin, and why that logic is becoming the only way to function.
It is a first introduction to the forthcoming book BECOME® — The Science of Ultraperformance by Eric Bartels, written to be read in one sitting and shared with colleagues.
INCLUDES
- —Printed booklet, 156 × 235 mm
- —English language
- —Postage included worldwide
- —Also available as a free PDF download

The BECOME® Program and Supporting Products & Services
€4.95
32 pages, printed edition. Postage included.
This 32-page booklet explains what a BECOME® Program is, what the supporting products and services are, and how the ultraperformance logic and behavior are implemented in an enterprise — including the underlying principles and the complete pricing structure.
It is the practical companion for leadership teams preparing a conversation with a BECOME® Practitioner, and the reference document for anyone who wants to understand the four phases of the Program and the role of BECOME® Academy, Studio and Practice.
INCLUDES
- —Printed booklet, 32 pages, 156 × 235 mm
- —English language
- —Program structure, principles and pricing
- —Postage included worldwide
- —Also available as a free PDF download



