BECOME® STUDIO
BOOKS. JOURNALS. APPS. AND OTHER TOOLS.
BECOME® Studio develops the publications, physical products and digital applications that make BECOME® understandable, usable and executable.
BOOKS
Books appear inside the Studio shop. BECOME® Institute does not sell the books directly; every available title links to external booksellers.
Both English-language and Dutch-language books are available for purchase on virtually all Amazon websites in the various countries.
Eric Bartels' first three Dutch books — MENS, THE PLAN and Als je wilt winnen moet je niet willen winnen — are now becoming available in English as HUMANITY — The Secret of Being, THE PLAN — The Mastery Principle and WHY THE BEST NEVER CHASE THE WIN. Each English edition is a hardcover at €32.95 and is coming soon.

Welcome To The New Economy
English
by Eric Bartels
Available

HUMANITY — The Secret of Being
English · Hardcover
by Eric Bartels
English edition of the Dutch bestseller MENS.
€32.95 · Coming soon

THE PLAN — The Mastery Principle
English · Hardcover
by Eric Bartels
English edition of the Dutch bestseller THE PLAN.
€32.95 · Coming soon

WHY THE BEST NEVER CHASE THE WIN
HOW MASTERY EMERGES WHEN YOU BUILD FROM WHO YOU ARE AND FOCUS ON PERFECTING WHAT YOU DO
English · Hardcover
by Eric Bartels
English edition of the Dutch bestseller “Als je wilt winnen moet je niet willen winnen”.
€32.95 · Coming soon
BECOME® — The Science of Ultraperformance
English
by Eric Bartels
Coming soon
The BECOME® Journal Method
English
by Eric Bartels
Coming soon
BE A STEVE AND BUILD YOUR OWN APPLE — The Thinking, Business Logic and Architecture That Made Steve a Steve and Apple an Apple, Modeled and Optimized as the BECOME® Framework for Implementation in Your Own Business.
English
by Eric Bartels
Coming soon



