BECOME® STUDIO
BOOKS. CANVASES. APPS. AND OTHER TOOLS.
BECOME® Studio develops the publications, physical products and digital applications that make BECOME® understandable, usable and executable.
Everything here is built on ultraperformance.
MATERIALS AND PROFESSIONAL USAGE RIGHTS
Buying books, canvases or manuals, or receiving them for study, does not itself grant a professional BECOME® licence. You may not copy or reproduce our canvases, including versions with a different name, logo or branding. Access for study does not grant reproduction or professional delivery rights. Manuals likewise may not be copied or reproduced, including with changed names, logos or branding. General knowledge and ideas are distinct from these protected materials and their agreed usage rights.
Independent professional delivery requires the full Academy learning path, successful certification and an active paid licence. Licensed consultants purchase official delivery books, canvases and manuals through BECOME® Studio. Alliance Practices use authorized materials under their participation agreements. As a BECOME® Practice owner, you conduct all your professional activities under the BECOME® Alliance name. Applying the BECOME® Methodology under your own company name belongs to a different route: independent certified and licensed delivery, with a fixed monthly licence fee and the purchase of the BECOME® products used in your work. These are alternative ways of working with BECOME®, not arrangements to combine. Discuss the required official materials and permissions with Institute; this page does not grant a licence.
Original, unaltered free introduction PDF booklets may still be shared under their separate permission. This is not permission to reproduce canvases or manuals. Compare the three ways to work with BECOME® or discuss an independent licence.
BOOKS
Books appear inside the Studio shop. BECOME® Institute does not sell the books directly; every available title links to external booksellers.
Both English-language and Dutch-language books are available for purchase on virtually all Amazon websites in the various countries.
Eric Bartels' first three Dutch books — MENS, THE PLAN and Als je wilt winnen moet je niet willen winnen — are now becoming available in English as HUMANITY — The Secret of Being, THE PLAN — The Mastery Principle and WHY THE BEST NEVER CHASE THE WIN. Each English edition is a hardcover at €32.95 and is coming soon.
Welcome To The New Economy
English
by Eric Bartels
Available
Amazon stores
Prices, availability and delivery are determined by the chosen bookseller.
HUMANITY — The Secret of Being
English · Hardcover
by Eric Bartels
English edition of the Dutch bestseller MENS.
€32.95 · Coming soon
THE PLAN — The Mastery Principle
English · Hardcover
by Eric Bartels
English edition of the Dutch bestseller THE PLAN.
€32.95 · Coming soon
WHY THE BEST NEVER CHASE THE WIN
HOW MASTERY EMERGES WHEN YOU BUILD FROM WHO YOU ARE AND FOCUS ON PERFECTING WHAT YOU DO
English · Hardcover
by Eric Bartels
English edition of the Dutch bestseller “Als je wilt winnen moet je niet willen winnen”.
€32.95 · Coming soon
Forthcoming BECOME® book by Eric Bartels
English
by Eric Bartels
The scientific architecture behind ultraperformance: the rare companies that generate 750 to 1,500 times more enterprise value per product than their nearest competitor, while everyone else stays within a range of one to five. And why this is fast becoming the only way to function, as AI takes over the production work and humanity crosses from deficiency-driven motivation into self-actualization: Telogeny, the third great revolution of the West after the Renaissance and the Enlightenment.
Coming soon
The BECOME® Journal Method
English
by Eric Bartels
Coming soon
BE A STEVE AND BUILD YOUR OWN APPLE — The Thinking, Business Logic and Architecture That Made Steve a Steve and Apple an Apple, Modeled and Optimized as the BECOME® Framework for Implementation in Your Own Business.
English
by Eric Bartels
Coming soon
BOOKLETS
Both BECOME® booklets are available as free PDF downloads.
BECOME® Introduction Booklet
A first introduction. Free PDF download.
This booklet is the shortest route into BECOME®. It introduces ultraperformance as a scientific subject: why a small number of companies create exceptional value for the world and consequently outperform their competitors by an extraordinary margin, and why that logic is becoming the only way to function.
It introduces the research and methodology developed by Eric Bartels, written to be read in one sitting and shared with colleagues.
INCLUDES
- —PDF booklet
- —English language
- —Free download
The BECOME® Program and Supporting Products & Services
32 pages. Free PDF download.
This 32-page booklet explains what a BECOME® Program is, what the supporting products and services are, and how the ultraperformance logic and behavior are implemented in an enterprise — including the underlying principles and the complete pricing structure.
It is the practical companion for leadership teams preparing a conversation with a BECOME® Practitioner, and the reference document for anyone who wants to understand the four phases of the Program and the role of BECOME® Academy, Studio and Alliance.
INCLUDES
- —PDF booklet, 32 pages
- —English language
- —Program structure, principles and pricing
- —Free download