Build Your Practice
BUILD YOUR PRACTICE. BUILD THE COMPANY.
Become an entrepreneur without having to stand alone.
Build your own income from within the reputation, intellectual property and commercial power of BECOME® Alliance — and become a potential shareholder in the company you help build.
BECOME® Alliance is the implementation division of BECOME® Institute, operating through its own legal entity in the Netherlands and corresponding Alliance entities in other countries. Its Practice Leaders participate as entrepreneurs through their own companies, acquire clients and build their Practices within one shared Alliance enterprise.
Explore the three possibilities for working with BECOME® on Academy.
A New Kind of Company
A NEW KIND OF COMPANY
We are familiar with several ways of organizing a business that have become established in our industrial economies. Two provide useful points of comparison for understanding BECOME® Alliance.
The first is the company with employees. People work for the company, represent it in the market and receive a salary, sometimes supplemented by a bonus. Clients contract with the company, which provides the internal functions and resources that support its people's work.
The second is franchising. Entrepreneurs operate their own businesses using an established brand and business formula. In this familiar model, they contract with and serve clients through their own companies, supported by the organization that owns and develops the formula.
BECOME® Institute has developed a third organizational model for the 21st century, which it also applies within BECOME® Alliance itself.
This model gives practical expression to the development toward intrinsic thinking and working that our research describes. We call it the Dynamic Neural Network. Its defining feature is the way entrepreneurial Practices work together through a shared intrinsic Identity, Strategy, architecture and way of operating. Participation through one's own company is one element of this structure.
Together, our Practices form the enterprise through which we serve our clients.
The Practices also contribute together to the development of Alliance itself: its direction, products and services. Their experience with clients and the capabilities they develop help shape what our shared enterprise offers and how it evolves.
To the market, we are one company: BECOME® Alliance. Practice Leaders and their teams acquire clients, represent Alliance and carry out assignments on its behalf. Clients contract with BECOME® Alliance in the Netherlands, or the relevant Alliance entity in another country.
Practice Leaders participate through their own companies, which employ their teams and receive their agreed participation income.
Their Practices operate within Alliance, supported by its shared functions. They take responsibility for developing client relationships and generating revenue through the services they sell on Alliance's behalf.
This organizational model applies the business thinking, behavior, logic and architecture of intrinsic ultraperformers to the way we build and operate our own enterprise.
The Dynamic Neural Network
THE DYNAMIC NEURAL NETWORK
We call the organizational infrastructure connecting our Practices the Dynamic Neural Network. Practices act, learn, build relationships and create value while remaining connected through one shared DNA-driven Identity, Strategy, Tactical architecture and way of operating.
Practice Leaders exercise entrepreneurial Responsibility, the Authority required to fulfil that responsibility and direct Accountability for their contribution. Their initiative and decisions develop from the shared direction of the enterprise and the opportunities they recognize within their markets.
Each Practice takes responsibility for acquiring clients, selling Alliance services and developing its revenue. Shared marketing and centrally generated leads support this work, while the Practice Leader remains responsible for building the Practice's business.
Practices share knowledge, involve colleagues with relevant capabilities and work with Alliance’s central functions. This enables each Practice to draw on the expertise and resources of the wider organization while contributing its own talents, relationships and experience.
Product and service development is connected to the work of the Practices. Practice Leaders and their teams bring insights, ideas and experience into the joint development of our offering and the direction of Alliance.
Together, the Practices build and develop the enterprise they represent.
Entrepreneurial autonomy and organizational unity are built into the same architecture.
YOUR COMPANY AND YOUR PRACTICE
You participate through your own B.V. in the Netherlands, or an equivalent incorporated legal entity elsewhere. Your company enters into a participation agreement with the relevant BECOME® Alliance entity. This agreement establishes the exclusive arrangement under which you and your team represent Alliance in your BECOME® Practice work, including your authority and responsibilities.
Your company is the vehicle through which you participate in Alliance. Your BECOME® Practice is the organizational unit you build and lead within Alliance; it is not a separate legal entity. You and your team work through your own company rather than as employees of Alliance. Your company employs your team, receives the agreed participation income and covers its own costs.
In your client work, you represent BECOME® Alliance. Within your agreed authority, you develop proposals and conclude agreements on behalf of the relevant Alliance entity. Your Practice manages invoicing through Alliance and follows up on payments in Alliance's name. Client agreements and invoices are issued in the name of that Alliance entity, using Alliance's centrally established rates, systems and standards.
The revenue share and arrangements for support and training are specified in your participation agreement before you join. Your Practice can begin with you and grow to include Practitioners and support staff; its size and composition remain your decision.
As a Practice Leader, you acquire clients, sell Alliance services and develop your Practice and its team. BECOME® Practitioners facilitate implementation with clients, whose Leadership Coalition leads it. A Practice Leader can also be a BECOME® Practitioner.
BUILD YOUR BUSINESS FROM A POSITION OF STRENGTH
BECOME® Practice Leaders build on a foundation that already exists. You represent an established company grounded in more than twenty-five years of ongoing scientific research and practical experience with enterprises.
You gain access to the BECOME® Methodology, intellectual property, tools, materials, publications, client cases and testimonials. Its reputation has been earned through actual Programs, organizational transformations and documented client experiences.
When you meet a prospective client, you bring that methodology, experience and reputation into the conversation. You take entrepreneurial responsibility for acquiring clients, selling Alliance services and developing your Practice, supported by the knowledge and commercial standing of the company you help build.
You build your own Practice and can expand it with your own employees. Your income can therefore grow with the business generated by your whole team. You receive an agreed share of your Practice's revenue, alongside participation in Alliance's annual profit through the agreed bonus scheme and concrete share options that can expand with your contribution.
This combination creates the opportunity to earn substantially more than in a salaried role while helping shape the products, services and direction of the enterprise you help build. You develop your own business within the shared strength of BECOME® Alliance.
THREE COMPONENTS OF FINANCIAL PARTICIPATION
Your Practice’s revenue is shared between your company and BECOME® Alliance. The share retained by Alliance supports the shared enterprise: its commercial and operational infrastructure, Practice support and continuing development.
Your participation therefore extends beyond permission to use the BECOME® Methodology. You build your business within the organization that supports its delivery and development.
Alliance provides no fixed salary or guaranteed base income. You build your income through the business generated by your Practice. Your company earns its agreed participation income from the business generated through your Practice and remunerates you and your team from that income.
REVENUE SHARE
Your company receives an agreed, substantial percentage of the revenue generated through your Practice, settled per paid client invoice. From this income you remunerate yourself, employ your team and cover your business costs. Alliance’s fees reflect fifteen years of client experience, its established reputation and research foundation.
ANNUAL PROFIT-RELATED BONUS
A substantial percentage of Alliance’s annual profit forms a Practice Leader bonus pool. Your allocation reflects your Practice’s revenue relative to total Alliance revenue, under the agreed scheme.
SHARE OPTIONS
After your first year of revenue-generating participation, you receive options on shares in BECOME® Alliance under the agreed participation scheme. Your allocation can increase with your contribution to Alliance’s growth. You may also choose to receive part or all of your annual bonus as additional options. An option gives you the right to acquire shares at an agreed price, subject to the scheme’s conditions.
Our ambition is to take BECOME® Alliance public within five to ten years. A future listing could offer an opportunity to sell shares and realize value, subject to participation terms and applicable trading restrictions. Neither a listing nor a financial return is guaranteed. Revenue percentages, bonus arrangements and option terms are discussed personally before you join. Earnings depend on the business you generate, your costs and the applicable conditions.
TRAINING AND CERTIFICATION: DEFERRED PAYMENT
You can join BECOME® Alliance after completing and paying for your Academy training, or enter into a participation agreement before beginning the training. Training already paid for remains paid and is not reimbursed or retrospectively included in the deferred-payment arrangement. If you join through a participation agreement before starting, the training costs are deferred under the arrangements below.
Deferred training costs are deducted from your company’s agreed share of Practice revenue, not from Alliance’s margin or client prices. Any balance still outstanding after 12 months must be paid, even if your Practice has generated no revenue. The total costs, the start of that period and payment arrangements are specified in your participation agreement before training begins.
Completion of the training pathway and certification is required. Explore the training content at BECOME® Academy. Training alone does not grant professional usage rights; your Practice uses authorized Alliance materials under its agreement. Canvases and manuals may not be copied, reproduced or rebranded.
IS BECOME® ALLIANCE FOR YOU?
BECOME® Alliance is for accomplished professionals who recognize the value of our research and methodology and want to build and lead their own Practice within one shared enterprise. You bring relevant experience, relationships and the ambition to help organizations implement intrinsically driven ultraperformance.
You take responsibility for acquiring clients, selling Alliance services and developing your Practice, including building your own team. Alliance supports you through shared expertise, central brand and marketing activities, and operational services. There is no guaranteed salary or income: you build your income through the business you generate and develop.
We begin with a conversation about your experience, ambitions and what you want to contribute and build. Together, we explore whether there is a strong fit and discuss the methodology, support, financial model and responsibilities involved. When both sides decide to proceed, we agree on participation, training and the development of your Practice.
CURRENT OPPORTUNITY: THE NETHERLANDS
We are recruiting experienced professionals based in the Netherlands, within practical travelling distance of Utrecht. Fluent Dutch and English are required. Work combines regular collaboration at our Utrecht office with working from home and at client locations. This is not a fully remote opportunity.
You need substantial practical experience in at least one of these areas:
- Strategic consulting, organizational consulting or organizational development.
- Marketing, brand building or brand strategy over several years.
- Founding and substantially growing your own business.
- Change management and implementing organizational change over several years.
You do not need every background listed. You need the professional depth to work credibly with business leaders, develop client relationships and build your Practice. Technical or AI expertise alone is not a substitute. You must be willing and able to acquire clients and sell Alliance services as the leader of your own Practice.
Applications for this current opportunity are handled through LinkedIn. For general Practice enquiries, including opportunities in other countries, use the Practice enquiry form below.
This is an entrepreneurial Practice opportunity through your own B.V., requiring full training and certification. See training and participation arrangements above.
PRACTICE ENQUIRY
BUILD YOUR OWN INCOME. BUILD OUR COMPANY. SHARE IN ITS VALUE.
Build Your BECOME® Practice.
Submit the form below and we will contact you to schedule an initial conversation. We will discuss your experience, ambitions, incorporated company, client acquisition and sales responsibilities, training and certification, deferred payment arrangements and mutual fit with BECOME® Alliance. An enquiry does not create a participation agreement.
Email
tellmemore@becomeinstitute.com
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