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BECOME® RESEARCH
PARTICIPATE IN THE RESEARCH
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THE BUSINESS METHODOLOGY OF ULTRAPERFORMERS
WHAT IF ALL YOUR RECURRING BUSINESS PROBLEMS SHARE ONE UNDERLYING CAUSE?
WELL, WE HAVE NEWS FOR YOU
THEY DO.
For more than twenty-five years, our co-founder, scientist, author and entrepreneur Eric Bartels has studied how leaders and their organizations think, work and perform. His ongoing research includes interviews with 700 CEOs, in-depth studies of 100 enterprises from within, and extensive study of the work of Abraham Maslow, Jim Collins, Morten Hansen, John Kotter, Peter Senge, Richard Ryan, Edward Deci and others.
The central finding is that a fundamentally different mindset and way of thinking and working is emerging, accompanied by a fundamentally different business logic and architecture.
Today, only 5% of enterprises worldwide operate this way. This approach removes the underlying cause of 98% of recurring business problems, eliminating the need for the consultancy interventions those problems require, while radically increasing revenue and shareholder value.
The other 95% continue to operate within the existing industrial model we all grew up with, constantly firefighting the problems it creates.
WHAT SETS THIS 5% OF ENTERPRISES APART?
THE HISTORIC SHIFT IN THINKING AND WORKING
EXTRINSIC VERSUS INTRINSIC
The 95% of enterprises operating within the existing industrial model we all grew up with think and work extrinsically, from the outside in: the financial value they want to obtain determines what they do.
The 5% operating from a fundamentally different mindset think and work intrinsically, from the inside out: their DNA and the value they can contribute to the world determine how they develop, organize themselves and work.
EXTRINSIC
95% OF ENTERPRISES
FROM THE OUTSIDE IN
Markets, competitors and commercial opportunities shape the enterprise’s direction. Products and services are developed to generate revenue, profit and shareholder value. Hierarchy, processes, procedures, and financial targets direct how people work.
INTRINSIC
5% OF ENTERPRISES
FROM THE INSIDE OUT
DNA shapes a fundamentally different business logic and architecture. Strategy, Tactics and daily Operations have fundamentally different meanings and functions. Products and services express the value the enterprise exists to contribute. People use their natural talents, work autonomously and create that value together.
EXTRINSIC ENTERPRISES GENERATE:
1–5×
ENTERPRISE VALUE PER PRODUCT OR SERVICE
COMPARED WITH THE OTHER EXTRINSIC COMPETITORS
1–1,7×
ENTERPRISE VALUE PER EMPLOYEE
COMPARED WITH THE OTHER EXTRINSIC COMPETITORS
INTRINSIC ENTERPRISES GENERATE:
750–1,500×
ENTERPRISE VALUE PER PRODUCT OR SERVICE
COMPARED WITH THE NEXT-BEST EXTRINSIC COMPETITOR.
7–12×
ENTERPRISE VALUE PER EMPLOYEE
COMPARED WITH THE NEXT-BEST EXTRINSIC COMPETITOR.
By creating value for the world, these intrinsically driven enterprises generate radically more financial value for themselves. Their coherent business logic and architecture also remove the underlying causes of recurring problems, freeing time and attention for value creation.
WE CALL THIS ULTRAPERFORMANCE. RADICALLY GREATER VALUE. STRUCTURALLY FEWER PROBLEMS.
WHICH GROUP DOES YOUR ENTERPRISE BELONG TO?
BECOME® INSTITUTE
FROM RESEARCH TO REALITY.
The BECOME® Institute is a scientific research institute that makes the knowledge developed through more than twenty-five years of ongoing research available to the world.
Our co-founder Eric Bartels presents his findings in bestselling books published in the Netherlands and internationally, and in lectures to international audiences.
Through the BECOME® Methodology, we help enterprises, brands and other organizations understand and actualize their intrinsic potential through one integrated transformation of their business mindset, behavior, logic and architecture.
The result is ultraperformance, with radically fewer recurring business problems and less dependence on external consultancies.
WHAT COULD THIS KNOWLEDGE MAKE POSSIBLE FOR YOUR ORGANIZATION?
THE RESEARCH CONTINUES
HOW WOULD YOU LIKE TO CONTINUE?
PARTICIPATE IN THE RESEARCH
Contribute as a business leader to our ongoing research, which began more than twenty-five years ago. Share your experience and perspectives through interviews and online questionnaires.
UNDERSTAND THE FINDINGS
Meet with our research team for an hour to explore the findings, understand the research behind them and ask questions. Form your own assessment of their relevance to your organization.
EXPLORE THE APPLICATION
Speak with a BECOME® Practitioner from BECOME® Alliance about applying the BECOME® Methodology within your organization and what the transformation would involve.
EXPLORE IN DEPTH
Explore the research, findings and methodology before deciding how you would like to engage with BECOME® Institute. Our website is built around scientific knowledge and substantive explanations, giving you the background to form your own understanding.
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